The SEO Projects represent project-based work. Here, the SEO colleagues spend up to ten percent of their working time in other product teams of the company, due to so-called Team Assignments. There, they assist them with questions concerning technical SEO aspects, but also develop projects and carry out optimisations.
Team Assignments and SEO Projects
Kathrin, Marek, and Tim, along with other colleagues from the SEO department, are involved in diverse SEO Projects and deployed in various teams of the company.
Kathrin, SEO Manager (Team Assignment: Team Inspire), mainly deals with two major areas: SEO project performance measurement and identifications and conception of further possibilities of improvement. ‘Based on our most important KPIs, I identify potentials we still aren’t exploiting to the fullest so that we can both improve user experience and increase our search engine performance’, she tells us.