On to new shores
During the next months, the real.digital team and the integration teams of the Schwarz Group and Kaufland will work together in order to enable a smooth integration. We already know that there will be a seamless transition for our customers, sellers, suppliers and employees. Also, the future holds a lot of exciting things to happen, since the marketplace business will not only grow in Germany but also on an international level.
Naturally, in the beginning of such an integration many topics are still unsolved, but one thing is already obvious: There is a lot of common ground among those teams already. The so-called belief interviews identified a lot of factors, which ensure a successful integration into the Schwarz Group, as well as similarities and differences between the companies. The managements of the Schwarz Group, Kaufland and real.digital agree to keep up the slim structures and fast processes of real.digital. As a “digital lab of the marketplace”, real.digital is supposed to position itself within the Schwarz Group with a lot of creative freedom. To keep up the startup-culture and agile work methods of the company, a maximum of independence is key. It also became clear in the interviews, that the employees of real.digital and the Schwarz Group are sharing the same performance culture and fun at work. This should also be the case in the future.