On 14th April 2021, the time had come: real.de became Kaufland.de! We are delighted to finally announce the name of our new employer brand: Kaufland e-commerce. But what does the new brand actually stand for? We’ll tell you in this article!
We are Kaufland e-commerce: What makes us special
What makes Kaufland e-commerce so special? To find an answer to this question, various interviews and surveys were conducted with applicants, employees, recruiters and management. In workshops with HR colleagues as well as the management of real.digital and the Schwarz Group, the results were discussed and the „Employer Value Proposition“ was defined.
The result is 4 core elements that make Kaufland e-commerce an exciting employer:
- Kaufland e-commerce stands for a business model of the future. At our company, many years of experience in retail meet a start-up feeling and substantial know-how in e-commerce. Our goal is to successfully drive innovations as a team and thus actively shape the e-commerce of tomorrow – our high ambitions continue to motivate us every day.
- Kaufland e-commerce is a particularly flexible, dynamic and high-performaning company. We benefit from flat hierarchies and the power and infrastructure of a large group of companies. In addition, applicants can decide for themselves whether they want to work from the offices in Cologne or Darmstadt or entirely from home – this enables flexible working and a good work-life balance.
- With employees from 47 different nations, Kaufland e-commerce is characterised by diversity and a strong sense of togetherness. We believe that only differing views and perspectives can lead to a successful result – this is why openness, tolerance and cooperation are actively practiced at an equal level at Kaufland e-commerce, from trainee to CEO.
- At Kaufland e-commerce, you can actively help shape the future instead of just going along for the ride. It doesn’t matter to us whether the idea comes from a student trainee or a team leader, it’s the result that counts – regardless of experience level. That’s why everyone can work on exciting tasks and develop their skills right from the start. We live entrepreneurship.
The integration of real.digital into the Schwarz Group brings together two worlds that complement each other perfectly. Our start-up mentality is still present and tangible, while at the same time, we become part of a large group of companies and thus offer an agile and secure working environment at the same time.
(Lorena, HR)
We are Kaufland e-commerce: Our new employer brand
For our new employer brand Kaufland e-commerce, some teamwork was necessary. Not only was the careers page redesigned, but the conversion of the social media channels and company profiles were also prepared. The redesign of the logo and corporate design was an essential part of this.
Both on Kaufland-ecommerce.com and on social media, users and applicants can look forward to a completely new corporate design, a new visual language and lots of exciting insights and content.
(Elena, online editorial team)
We are very pleased that we can finally be able to use the new branding to be even more present as an attractive employer in e-commerce. Applicants, newbies and experienced employees alike should understand what makes us who we are and what we stand for.
Kaufland is a very strong brand. It will help us to further strengthen the trust of our customers in our online marketplace Kaufland.de, but also to attract new colleagues to join our Kaufland e-commerce team.
(Gerald, CEO Kaufland e-commerce)
We are Kaufland e-commerce: Our joint journey can get underway
The integration of real.digital into the Schwarz Group is the starting point of our joint journey as the new employer brand Kaufland e-commerce. For us, the focus is on clear ambitions and our goal of helping to shape and drive the retail of tomorrow. With so many exciting topics in store in the future, one thing is already clear: the journey will be exciting!
Do you want to be part of this journey and help us achieve our goals? From students and young professionals to experienced professionals, everyone is welcome. Browse through our current vacancies here or send us an speculative application. We look forward to hearing from you!