CAMPAIGN MANAGEMENT: Here, the focus is on the campaigns of our online marketing: These include seasonal campaigns, such as Christmas or Black Week, as well as theme-specific campaigns linked to customer needs, product categories that are doing well, or special deals. When conceptualising campaigns, we have to take all our various marketing channels into account. We request copy from the UX copy team, discuss designs with our graphics team, and build the landing page. To ensure that sufficient products and the deals are available for the campaigns, the team also coordinates with direct sales and marketplace management. There are also regular exchanges with the brick-and-mortar Kaufland team. This ensures that all marketing channels can be used to their full potential and the complete product range (food and non-food) from the stores as well as the online marketplace can be brought closer to the customer.