Product Marketing Manager (f/m/d) Loyalty Program Kaufland Card

Permanent contract, Full-time, Cologne / Darmstadt / Düsseldorf / Remote

Who we are

We operate Kaufland.de: Several thousand sellers and millions of products make us one of the fastest growing online marketplaces. Our work is characterised by a dynamic corporate culture, with a start-up mentality and the opportunities offered by a large corporation in the background. We combine knowledge and many years of experience in e-commerce with flat hierarchies and a highly motivated team. Whether as an intern or an executive: We take every idea seriously, because we want to work together in shaping the future of e-commerce!

We love flexibility! We offer you the best environment to work in a flexible and focused way: You decide whether you want to work in our office in Cologne // Darmstadt // Düsseldorf while at the same time having the opportunity to work remotely (Germany). We want to offer you the most attractive workplace in e-commerce and a maximum of flexibility for your personal work-life balance.

As marketing managers, we always focus on our target group and current market developments. Whether through channels such as social media and display or in the creation of newsletter campaigns - we use a variety of methods to strengthen our brand.

Your tasks – this is what awaits you in detail 

  • You are responsible for the strategic integration of the Kaufland.de online marketplace into the Kaufland Card customer loyalty program
  • You take market analysis, competitive benchmarks and customer feedback into account, while bringing in new ideas for a perfect customer experience without just copying the competition
  • You take the appropriate marketing measures to increase awareness and use of the Kaufland Card in the online marketplace
  • You work closely with the technical product team and store marketing teams on strategic development
  • You continuously check the successful positioning and sustainable expansion of the product using suitable KPIs
  • You take responsibility for initiatives to continuously optimise results
     

Your profile – this is what we expect from you 

  • You have successfully completed your studies in economics, marketing, international management or similar
  • You have a strong interest in online marketing in e-commerce, as well as bonus programmes
  • You have initial experience in online marketing, ideally in strategic customer retention
  • You are an excellent communicator, characterised by a proactive attitude and excellent teamwork
  • You can adapt flexibly to new tasks and love challenges
  • You are fluent in spoken and written English

What we offer 

  • Create your own work-life! We offer you the best possible flexibility in terms of working hours and location
  • An international and appreciative working environment with a view beyond one's own nose
  • The future is digital - Develop the e-commerce of the future with us and work on a product with millions of users
  • Power meets dynamic - flat hierarchies and start-up mentality meet the power of a big corporate group and offers you an agile and secure working environment at the same time
  • Free choice of hardware - whether Mac or Lenovo, it's your decision
  • We are team players - our strong bond extends beyond our own team: we stay connected thanks to our many internal offerings, such as our digital onboarding program, our all-hands meetings and regular team and company events
  • Top conditions at the Urban Sports Club for fitness, team sports, yoga and more

Check out our Principles & our blog for even more insights into our company culture!

Why are you the perfect fit for this position? Don't bother with cover letters - we're interested in facts and figures!
Bewerben
Your contact person: Lorena Esser
Kaufland e-commerce
Kaufland e-commerce Services GmbH
​Postal Adress:
Habsburgerring 2
50674 Köln