Key Account Management

SELLER TESTED, CUSTOMER APPROVED

Key Account Management is the part of our Marketplace Management team that takes care of all the essential work related to improving Kaufland Global Marketplace. Their focus is on managing especially big sellers, enabling them to offer their products on the international online marketplaces as smoothly as possible and achieve the best possible results. Not only does Key Account Management ensure the satisfaction of these sellers; it also contributes to a better shopping experience for the end customers. 

Here’s what the daily work looks like in the Key Account Management team

A large part of the team’s work consists of analysing various factors which influence the sellers’ performance on the marketplace, such as service quality. At the same time, they are in constant communication with the sellers, passing on their analyses as well as recommendations for appropriate courses of action. This frequent communication results in close business relationships based on partnership and mutual respect.

The sub-teams that make up Key Account Management

The team is divided into three sub-teams:

The goals you and your team will pursue

The sub-teams in Key Account Management work with clear goals and strategies:

Goal-setting and strategies in Key Account Management CN and DE & INTL:

• Main goal: The team aims to create a win-win situation for our sellers, end customers and Kaufland Global Marketplace.
• Strategy: Plans for strategies developed together with the sellers should help them improve customer experience, which in turn will improve their sales. 

• The team doesn’t just promote the growth of sellers on the online marketplaces through data-based advice, but also by selling additional services as needed. 

Goal-setting and strategies in Account Performance Management: 

• Goal: Sellers should continuously improve their service quality. 

• Strategy: The team analyses various factors such as response times, avoidable customer enquiries and sellers’ delivery reliability, then gives recommendations based on these factors if it determines potential for optimisation. 

• The focus is always on creating a partnership based on mutual respect. 

How you will exchange information with your team colleagues

There is a lively exchange among the team members in various meeting formats:

• Jour fixes several times a week, where the team discusses current topics in the field, along with the chance to chat about personal highlights

• Monthly retrospective meetings which offer a chance to reflect on and discuss the working practices so far

• Biweekly meetings covering topics agreed on in advance 

• Informal coffee chats to get to know each other better 

What makes the team special

Here’s what your future team lead has to say about working in the Key Account Management team:

Our team continues to impresses me every day thanks to its diversity and openness. The range of backgrounds and perspectives enriches our teamwork enormously and brings about innovative solutions. I especially value the excellent communication skills which help us conquer challenges together and exchange ideas effectively. The team spirit is like no other; we support each other and we share a passion and ambition which drives us to shoot for the moon every day. The proactiveness and motivation of every single team member gives me fresh inspiration again and again. In our team, you really can grow every day and achieve great things.