Marketplace Controlling
KEEPING AN EYE ON THE BIG PICTURE
Marketplace Controlling makes sure that we keep an overview of all our day-to-day marketplace activities and that we can make decisions based on data. The team takes care of monitoring several areas of our international online marketplaces. It collects and analyses data about topics like our sellers’ performance, our services, and legal or compliance-related topics, and then organizes these into reports and dashboards. The Marketplace Controlling team uses the results gained from these insights to support the other Marketplace Management teams in their decision-making processes. They focus on optimizing all processes for more efficiency and especially look for automation opportunities. This work is crucial for us to further develop and optimize our marketplace business.
The goals pursued by Marketplace Controlling
By focusing on optimizing processes, for example by implementing AI-based automation, on the online marketplace in order to offer efficient and seamless operation, the team aims to improve and simplify the daily work of the operative teams. It compiles relevant data which allows the other teams to make solid, goal-oriented decisions which promote our company’s success.
The team’s areas of responsibility
Marketplace Controlling handles a wide range of responsibilities, from spontaneous short-term requests to larger, longer-term projects that it tackles over an extended period of time. In addition to these projects, the team manages dashboards, fixes small bugs, and performs other regular daily tasks.
Some of these projects include:
- Evaluating ways to improve our processes and create automation protocols wherever it’s possible
- Supporting the marketplace teams, such as Key Account Management, Sales, Marketplace Support, and Partner Management, in their interactions with sellers and call centres, and developing each of these teams’ processes and performance
- Monitoring our sellers’ performance on our marketplaces
- Preparing KPIs and optimization potential for sellers
- Tracking the various marketplace services, such as Sponsored Product Ads and Vouchers
- Monitoring legal and compliance-related topics
How the Marketplace Controlling team works together
There are no sub-teams in Marketplace Controlling. Instead, the various tasks are divided up among the people in the team. This includes creating reports and dashboards, spontaneously supporting other teams on their projects or analysing a range of marketplace-related data. However, there is lots of overlap, and the team members are happy to support each other with their expertise, which helps everyone gain a wide range of knowledge.
How the team communicates
The team places a lot of importance on keeping in touch regularly in order to collaborate on topics, discuss ideas and create new approaches that contribute to developing our team and our projects. To do so, the team uses the following methods of communication:
- Bi-weekly meeting: These meetings give the team members a chance to discuss current topics and projects in progress.
- Weekly one-on-one meetings with the team lead for each team member: In the weekly meetings the team members discuss current topics, identify challenges and work on solutions.
- Chats: The team members can chat at any time using messenger tools.
What makes working in the team so special
Here’s what your future colleagues say about their team:
At Kaufland e-commerce, we always make data-based decisions. That means our team plays a decisive role in developing processes and structures for Marketplace Management.
What makes it especially interesting is the huge range of topics that we get called in for, as well as how closely we work together with different teams. We’re always involved when input and data on marketplace business is needed. And we don’t just provide the data in the form of dashboards and reports to analyse valuable results. We are really able to shine because we use our experience and understanding of data to get the full potential out of every piece of information.
We’re a small team that regularly stays in touch with our team lead through our bi-daily and weekly meetings. Our wide range of strengths means we are always learning from each other and supporting each other.