The Area Product Data


What the Product Data Area does 


Customers of our online marketplaces need a good deal of information in order to make informed purchase decisions and know for sure what’s going to show up at their house. The Product Data Area ensures that this type of important information is presented meaningfully, in the form of product data.  
Sellers provide a huge amount of data about their products, and the Product Data Area makes sure it all gets uploaded, saved, processed, prepared and updated. This includes items such as title, product description, photos and categories. The Area also makes sure that data APIs and user interfaces for our Seller Portal – the platform for sellers on our online marketplaces – work optimally, and that sellers have an easy time uploading their product data into the system. The Area is divided into two teams: 

This is where all the product data we receive is handled and saved. It also deals with updating and optimising the APIs and user interfaces in the Seller Portal.

This team chooses the data with the most value and makes sure it’s displayed as helpfully as possible for customers in the shop.

The Product Data Area’s goals 


When you join the Product Data Area, you’re dedicating yourself to the goal of making product data on the Kaufland online marketplaces as simple to configure as possible. You’ll be actively working on choosing the best data, which will help sellers put their products online and simplify customers’ purchase decisions. On top of that, you will be involved in turning the Area into a place where work is fun and makes both personal and professional growth possible. 

The Product Data Area’s horizontals 


The Product Data Area is made up of diverse teams, represented by the following horizontals: 

  • Product Manager 
  • Product Designer   
  • Backend Engineers  
  • Frontend Engineers 
  • Data Scientists  

How the Area exchanges ideas 


Working remotely makes it even more important to stay in touch on a regular basis. Within the Product Data Area, each team decides how to take this in stride. One team has daily meetings to chat, while another has opted for two calls a week. Plus, every two weeks there are refinement or planning discussions, or retrospectives – whatever the teams feel makes the most sense and would be most productive. 

This is the Tech Stack the area is working with