Meet Our SEO Managers

Our SEO Managers are responsible for optimizing the organic visibility of our online marketplaces in search engines, meaning visibility that is not achieved through paid advertising. Their work plays a central role in our digital marketing strategy. Their core tasks include analyzing keywords and technically optimizing pages on our marketplaces. They follow criteria that improve the ranking of pages in search engines. Additionally, they continuously monitor the rankings of our pages to take appropriate actions when necessary. They also stay updated on changes in search engine requirements and act accordingly. 

Moreover, SEO Managers contribute significantly to the development of automation approaches through their operational work. They identify opportunities to automate and streamline certain processes related to search engine optimization. These insights are directly incorporated into software development to create scalable and future-proof solutions. 

What is SEO?

 

SEO stands for Search Engine Optimization and refers to the measures and techniques used to improve a website’s visibility in the organic (non-paid) search results of search engines like Google. The goal of SEO is to optimize a website so that it appears higher in search results for relevant queries, thereby attracting more visitors.

Open Positions 

 

Do you want to shape the e-commerce of the future together with our Tech & Product teams today? Then become part of Kaufland e-commerce and benefit from a modern, agile workplace – whether in one of our offices in Cologne, Darmstadt or Düsseldorf or remotely from a location of your choice anywhere in Germany.

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