Our tech and product team with 350 employees is responsible for creating the best-possible customer shopping experience for the international online marketplaces of Kaufland – our digital product is one of the most successful marketplaces in Germany. We are here to inspire millions of customers, to help them find, purchase and get the things they love.
SYMFONY |
VUE.JS |
TABLEAU |
KUBERNETES |
ELASTICSEARCH |
KAFKA |
BIGQUERY |
ANSIBLE |
RABBITMQ |
MYSQL |
HELM |
GIT |
DATADOG |
JIRA |
TERRAFORM |
GO |
NODE.JS |
DOCKER |
PHP |
HASHICORP |
ISTIO |
MEMCACHED |
ELASTIC-KIBANA |
CONFLUENCE |
Figma |
Gulp |
Jupyter |
Python |
Google Cloud Platform |
jQuery |
JavaScript |
Consul |
Spark |
Tensorflow |
To enrich the lives of our customers, we collaborate in cross-functional teams, in which Product Managers, Product Designers, Engineers, Data Scientists, Product Operations Managers, SEO Managers, BI- and Web Analysts join forces.
PRODUCT AREAS
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In the product area Order & Buy we aim to accompany prospective customers through the buying process and to reassure them that it’s easy and safe to buy at Kaufland.de. We are responsible for the entire checkout process from shopping cart to payment as well as reversing the transaction in case of cancellation. Once the customers have shown a willingness to buy a product by adding it to the cart, we provide matching options for additional products and services. We continuously optimize the payment process for the customer, control a wide array of payment provider connections, take care of invoice generation, and supervise the technical side of coupon processing – always taking legal aspects into account as well. In order to guarantee a stable system, it is extremely important for us to monitor and identify significant events and react promptly to changes in the measured values.
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The Selling Experience area focuses on empowering and inspiring sellers to grow their business. We strive to make our international Kaufland marketpaces the favourite place for sellers while delighting customers with a seamless shopping experience. We are all about brining our sellers to the next level.
Our international online marketplaces keep growing and keep seeing more traffic everyday. Our Developer Experience & Platform Area helps to strengthen our Tech & Product teams by designing, building and running internal platforms and tools. Their focus is establishing a smooth developer experience by using best practices and cutting-edge technologies from the industry to stay one step ahead of the competition.
In the App & Kaufland Card area, we are responsible for the Kaufland app. The Kaufland app offers simple and practical support in every phase of the shopping process at Kaufland’s stores. We help users find the store that is nearest to them and display all relevant offers and services in that store. With Kaufland Card, we are combining the offline and online worlds in the app, offering customers even more possibilities to save money, to activate exclusive coupons, to participate in raffles or to offer in-in-app-gamification for the users.
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As the Supply Chain Technology area, we play a crucial role in two significant areas within our marketplace. Firstly, we take complete ownership of the operational experience for the seller Kaufland. Our goal is to become the standard and epitome of quality on the marketplace by offering the lowest prices, the highest product quality, and an impeccable delivery experience. Secondly, we are responsible for revolutionizing the delivery and return experience on our marketplace. Our Delivery Experience and Return Experience teams have a vital mission to transform your end-to-end shopping journey.
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HORIZONTALS
Our first priority is creating customer value. When you have a great product that customers love, everything else will follow. We strive to apply state of the art product practices always aiming to delight our customers and benefit our business. We are not satisfied with just “good enough” and try to improve our craft on a daily basis. There are a myriad of frameworks and methods, but what we care about is that our team delivers the best possible economical outcome! We define the vision and strategy for our product in alignment with the company goals.
We use objectives and key results instead of roadmaps since we want to make every decision based on the most recent information. Very often it is not known in advance which ideas will actually work. Therefore we run quantitative analysis of our customer behaviour, test prototypes in the UX lab or run A/B tests before we finally build and rollout new features. The most important tools that we use are: Optimizely, Contentsquare, Speedcurve, Tableau, BigQuery, our own UX lab, Google Analytics 360, Confluence and Jira.
Product Designers and UX Researchers are working together with our cross-functional product teams across the entire customer journey. Product Designers work alongside the Product Managers and Engineers to solve problems and build products our customers love. We are passionate about innovative ideas and embrace an agile and customer- and data-centric way of working. Rapidly building, testing and iterating on prototypes is one of the most important responsibilities of a Product Designer, utilizing product discovery techniques like usability labs and A/B tests. The needs and journey of the customer are the main focus here, but also the respective business impact, measured in metrics. The Product Designer also takes care of our pattern library, defining new patterns and further developing existing patterns to deliver a consistent user experience across the full kaufland.de marketplace. Tools like Figma and Miro help us with our tasks.
The UX Researcher supports product teams during the planning, execution and analysis process of user research activities at the different stages of the product development process – problem understanding, solution validation or end-to-end. Our UX Researchers have profound experience applying different research methodologies such as qualitative interviews, online surveys, usability tests, card sorting or contextual studies.
In the last couple of years, development inside frontend departments has changed drastically, also here at kaufland e-commerce. Our horizontal is not just responsible for every visible object in our shop but is also involved even before the coding starts. This includes working on drafts with our UX Researchers, collecting data for evaluation with the product team, thinking about useful tracking and testing approaches with our SEO team, collaborating tightly together with our backend horizontal to clarify APIs and more. Of course we develop and administer our micro frontends, which are written in Vue.js. Besides that we are constantly working on our pattern library to ensure consistency on our platform. We are operating with a mobile first approach and take care of all cross-browser problems. We love to create the best user experience for our customer and keep code clean and easy to read. Our tech stack includes SCSS, BEM, Webpack, Docker, GraphQL, Vue.js, Typescript, Nuxt and much more.
Backend engineers are responsible for the backbone of our products – business logic and processes, data and integration with other products and partners. Every day we face challenges. But we are glad to have the possibility to learn how to develop our systems and write our code in a way so our products can handle the constantly increasing traffic while remaining open for any kind of new innovative product idea. As a part of cross-functional teams we actively participate in the product discovery phase to generate ideas, propose innovations through new technology, or to estimate the technical feasibility of any idea before it is implemented. To keep our systems future-proof we invest time in developing our architecture and migrate our older systems towards microservices. We apply a wide range of technologies to choose the best possible solution for our products: PHP, Python, MySQL, MongoDb, Redis, RabbitMq, Kafka, Docker, AWS, Google Cloud.
Product Operations Manager are the organizational engine of our product areas. We are outcome driven enablers and role models for our teams, areas and the entire tech & product department. You can imagine us to be a mix of project managers, scrum masters and agile coaches. We optimize organizational flows within our area and we make sure that we are applying lean methodologies wherever possible. We remove all kinds of impediments and roadblockers along product discovery and delivery to achieve operational excellence in our teams. Therefore, we have a deep understanding of lean, agile and project management methods and foster a general culture of improvement. We also make sure that our teams are aware of all dependencies, deliverables and roadmaps and communicate accordingly in order to establish and maintain transparency with stakeholders. Continuous improvement is our goal.
The Infrastructure and Site Reliability Engineers work together to provide a highly scalable Cloud Platform and the tools and services needed to onboard their various services with ease. While our Infrastructure Engineers focus on building and maintaining our Container Orchestration Platforms, Relational and NoSQL Database clusters, CICD pipelines and Developer Tools, the Site Reliability Engineers help with migration efforts and support teams in defining their Service Level Objectives by providing the tools to make success metrics visible. In tandem, their efforts make sure that the company sustains through times of continuous growth.
Data Scientists work on improving our shop and processes with well-designed automated machine learning solutions. We analyse our data and processes to find possibilities to enhance the customer’s shopping experience through recommendations and the enrichment of our product data. Furthermore, we help to support the business departments with demand forecasting, automated sorting of customer claims and item categorization. Our Data Scientists explore our data, train models and deploy their developed services themselves, thus requiring experience not only in Data Science but also Software Engineering. Challenging current features and solutions, we constantly work on finding better ways and easier approaches to raise the quality of our products and data. We employ a variety of tools and Frameworks for these tasks: Python, BigQuery, MySQL, MongoDb, Kafka, Docker, Kubernetes, Google Cloud, sklearn, OpenCV, statsmodels, tensorflow, rasa, spacy.
SUPPORTING TEAMS
The analysts in the Business Intelligence and Web Analytics Team have a common goal: We collect, analyse and model data to improve business performance and reduce the time to insight. Furthermore, we foster a culture that empowers all employees to actively use data to enhance their daily work and to fully utilize their potential by making decisions more successful, initiatives more effective and competitive advantages more striking.
As the organisation becomes even more data-savvy and business questions get more specific, we need a family of tools to enable users to perform their own analysis, exploration and visualization. For this purpose we employ BigQuery, Contentsquare, Google Analytics, Optimizely, Python, Tableau and others.
The Infrastructure and Site Reliability Engineers work together to provide a highly scalable Cloud Platform and the tools and services needed to onboard their various services with ease. While our Infrastructure Engineers focus on building and maintaining our Container Orchestration Platforms, Relational and NoSQL Database clusters, CICD pipelines and Developer Tools, the Site Reliability Engineers help with migration efforts and support teams in defining their Service Level Objectives by providing the tools to make success metrics visible. In tandem, their efforts make sure that the company sustains through times of continuous growth.
The SEO Team at Kaufland e-commerce has two major goals – we aim for attracting customers and lead them into our shop by using state of the art approaches in terms of content and technology. Our vision is to make the best products and their matching information available during every step of the people search. As a marketing channel in the tech & product department, we work closely with the product teams in order to help design a product that our customers love and that answers according to their search intentions. With our own tool set and the data we derive to enable steady growth.
We create a modern and enjoyable shopping-experience with easy and pleasant wording. Copy guides the user and communicates the personality of the brand. Our vision is to make things joyful, understandable and approachable for all our users. We do this by aligning and collaborating across roles and the business — providing a consistent experience from the moment they land, to any point when they have a problem. We work closely with design, research and analytics to keep the user at the center of what we do, and measure the impact of changes that we make. We proactively look for the right moments in the customer experience to add value — increasing conversion in our product, enabling self-service, or improving our advertising shortcopy.
