Performance Marketing Manager (f/m/d) App

Who we are

We operate Kaufland.de: Several thousand sellers and millions of products make us one of the fastest growing online marketplaces. Our work is characterised by a dynamic corporate culture, with a start-up mentality and the opportunities offered by a large corporation in the background. We combine knowledge and many years of experience in e-commerce with flat hierarchies and a highly motivated team. Whether as an intern or an executive: We take every idea seriously, because we want to work together in shaping the future of e-commerce!

We love flexibility! We offer you the best environment to work in a flexible and focused way: You decide whether you want to work in our office in Cologne // Darmstadt // Düsseldorf while at the same time having the opportunity to work remotely (Germany). We want to offer you the most attractive workplace in e-commerce and a maximum of flexibility for your personal work-life balance.

As marketing managers, we always focus on our target group and current market developments. Whether through channels such as social media and display or in the creation of newsletter campaigns - we use a variety of methods to strengthen our brand.

Your tasks – this is what awaits you in detail 

• In our Performance Marketing Team you will be responsible for the development and implementation of performance-orientated app campaigns in various advertising networks (e.g. Facebook, Google Ads, Apple Search) for our online marketplace
• By working closely with various teams (including the App, Tracking, SEO and Design teams), you will develop data-driven, scalable and targeted app campaigns to attract customers and improve app retention
• You will analyse app performance on the basis of relevant KPIs and independently derive optimisation measures
• You will continuously develop the campaign set-up and conceptualise new ideas and approaches for advertising opportunities
• You will recognise potential and be able to solve problems independently

Your profile – this is what we expect from you 

• You have successfully completed a university degree in the fields of economics, marketing or a comparable subject
• You have professional experience in the field of app/mobile/performance marketing and have relevant experience in managing app campaigns
• You work in a customer-focussed way and always find new creative ways to improve customer loyalty and campaign KPIs 
• You are knowledgeable in the areas of apps/mobile devices (IOS, Android), ASO and retention marketing
• You have a high level of analytical expertise and an affinity for numbers
• You have an understanding of technical contexts in online marketing
• You have a fluent command of English, and ideally also basic knowledge of German

What we offer 

• Create your own work-life! We offer you the best possible flexibility in terms of working hours and location
• An international and appreciative working environment with a view beyond one's own nose
• The future is digital - Develop the e-commerce of the future with us and work on a product with millions of users
• Power meets dynamic - flat hierarchies and start-up mentality meet the power of a big corporate group and offers you an agile and secure working environment at the same time
• Free choice of hardware - whether Mac or Lenovo, it's your decision
• We are team players - our strong bond extends beyond our own team: we stay connected thanks to our many internal offerings, such as our digital onboarding program, our all-hands meetings and regular team and company events
• Top conditions at the Urban Sports Club for fitness, team sports, yoga and more

Check out our Principles & our blog for even more insights into our company culture!