And that’s not everything!
This April, our online marketplace Kaufland.de celebrated its first birthday – the perfect reason to pop some corks and toast our social media channels. Of course, a fitting anniversary campaign only succeeds if the entire team works together with passion and diligence. Of course, the posts have been planned and written, all the necessary agreements have been made, the graphics have been commissioned and prepared, signed off by all the stakeholders, and so on…
Such special or seasonal topics obviously create more work in addition to the numerous tasks from the day-to-day routine and demand the best cooperation from everyone – but that’s no problem for Nora, Hannah and Martin.
And that’s still not everything!
Kaufland is represented with its stores in eight countries and the online marketplace is also becoming international! In 2023, we will go live in the Czech Republic and Slovakia and launch the Kaufland Global Marketplace. The topic of internationalisation has been an integral part of the social media team’s daily work for several months now. The design of the cooperation with on-site colleagues and the perspective control of new content for the upcoming marketplaces are only two of the most important topics.