Our company culture

WHAT CONNECTS US

We are the team behind the international online marketplaces of Kaufland: Several thousand sellers and millions of products make us one of the fastest growing online marketplaces. Our work is characterised by a dynamic culture with a startup mentality and the power of a big corporate group. We combine knowledge and many years of experience in e-commerce with flat hierarchies and a highly motivated team. Whether you’re an intern or an executive, we take every idea seriously, because we want to work together with you to shape the future of e-commerce! Apply here:

Our job offers

The future needs visionaries: Our vision

We firmly believe that we can only be successful if we are future-oriented and pursue a concrete vision. This is why our long-term goal is clearly defined:

We want to become the most popular online marketplace in Germany!

That is what we work on every day with heart and soul. All of our team members are committed to this future, which provides the foundation for our entire corporate strategy.

Our tool in fulfilling our vision: The mission

Our mission defines how we want to become the most popular online marketplace in Germany:

As the country’s most popular online marketplace, our focus is on the customer, who we want to inspire with an all-round successful shopping experience.

This includes not only aspects like the broadest product range and lowest prices, but also the most reliable, fastest and most flexible delivery of our products, the most streamlined processes and a perfect user experience. To specify, visualise and realise our mission, we use a corresponding strategy of annual and tertiary goals. These are defined by executive management as well as every single team via objectives and key results (OKRs) and are transparently available to everyone in the company. These KPIs help us to bear our goals in mind during our daily work without neglecting agility or losing sight of our vision. Our OKRs make our successes quantifiable and help our organisation to focus on successfully realising our mission. For this reason, the goal- and data-driven work of our teams is the most important factor for achieving our vision.

Last but not least are our principles in which our work together is rooted:

Our Principles

Achieve more with less Achieve more with less

We do the right things right and embrace simplicity. When using all our resources, we act effectively and efficiently. To increase our efficiency, we rely on an organisation that promotes achievement, on continual improvement, and on a shared desire to reach our goals.
We make things as simple as possible, thus becoming more and more efficient. We want to achieve a lot with as little as possible. To do so, we use scaling potential and say goodbye to processes and tools, even those of which we’ve grown fond. We look for pragmatic, effective solutions and take new paths. To accomplish this, we communicate directly, make independent decisions, and support each other.

Change or die Change or die

Our successful ecosystem is constantly evolving. Whether products and services or processes and structures: We review and continually improve the status quo. Changes are opportunities. We use them to shape and secure our future.
We aim high, look ahead, and think positively and pragmatically. We seek potential for improvement and development, discuss that potential, and take the initiative – everywhere. We think ahead, question the status quo, and concentrate on the topics and tasks that are really important. If possible, we change things before they go wrong. And we consistently let go of things we no longer need.

Disagree and commit Disagree and commit

We’re not a debate club. With our decisions, we set the course for our future. Everyone involved in the decision-making processes voices their opinion constructively and contributes to the final result. As soon as a decision has been made, it applies to the full extent.
We’re a team searching for the best path. Dealing with each other fairly means expressing our opinions and accepting those of others. As soon as a decision is made, we stand behind it 100 percent. It’s all about delivering together. Comfort, self-realisation, and pure harmony have to take a back seat. It’s important to make decisions quickly, efficiently, and purposefully, but to consider them carefully. The person in charge is responsible for the analysis, input, and discussion. They bring people together who contribute their skills and energy.

Fail forward Fail forward

We hand over responsibility, we value courage and the willingness to tackle challenges and brake new ground . Making mistakes or even failing is part of it. When mistakes arise, we look for the WHY, not the WHO. We learn from them, we grow, and we don’t make the same mistake twice.
Fail fast – fail fair: We pay attention, question developments, measure progress, and report problems and errors early on. Together, and without ‘finger pointing’, we correct the error and ensure that it only happens once. For us, Fail Forward means growing continuously. We analyse the causes together and find paths to improvement. Open communication helps us do this. Misjudgements happen, developments are difficult to predict, and change is a constant every day. We face these challenges openly and with self-assurance. We correct our decisions, adapt to ongoing change, and take action if necessary. Together, we create an environment in which people and the organisation emerge stronger.

Raise the talent bar Raise the talent bar

We expand our comfort zone every day! With each people decision, we raise the bar. We rely on employees who apply their talent and willingness to perform and develop themselves continuously and actively.
With intellect, power, and creativity, we shape our ecosystem and do the extraordinary. Each of us is curious and hungry when it comes to developing ourselves further and expanding our horizons and comfort zones. Because that makes us strong. Management helps our young talent recognize and realize their potential. We help them expand their abilities and bring them to a higher performance level.We rely on operational excellence. We purposefully search for talent with the highest potential and extraordinarily abilities. We decide on them if they help us push our boundaries and fit our corporate culture.

Shoot for the moon Shoot for the moon

We have the will to grow every day – beyond our own limits. For this, we set ourselves ambitious goals, both personally and as a team, and pursue them with passion and willpower. We reach for the stars while keeping both feet on the ground.
We want to continuously improve everywhere. For us, this means constantly questioning ourselves and our environment and developing further – on a small scale and a large scale. We encourage improvements and welcome suggestions. Growing beyond our limits also means leaving established paths and striking out on new ones. We challenge the status quo and promote innovation with courage, creativity, and passion. And we always proceed responsibly.

Act as a company owner Act as a company owner

We always act as if it were our own company. We take responsibility for our actions day after day and with conviction. This allows us to help our ecosystem succeed and develop.
Each of us contributes to the company's success through our actions - and that's how we behave. We value commitment and independence. We prefer long-term benefits and effectiveness to quick profits. We weigh up the risks. Being part of the team means looking beyond your own horizons, sharing responsibility, and to think ahead and contribute in this sense. We express our opinion whenever this is necessary or useful. What counts is the best solution, regardless of your title or skill set.

Create transparency, earn trust Create transparency, earn trust

Trust is our foundation, and reliability our daily aspiration. We know our goals, keep each other informed, and act and make decisions transparently. This openness allows us to give and accept responsibility.
We can make independent, well-founded decisions, because we know our goals. We communicate with each other and inform each other about planning and progress. We point out obstacles and problems openly and pragmatically. We say what we do and do what we say. Thanks to this transparency, we’re able to hand over responsibility and build trust. By the same token, we accept responsibility and live up to the trust people place in us.

Don’t believe - know Don’t believe - know

When we make decisions, we follow this maxim: We don’t believe, we know! Decisions are made with care and based on well-founded information. We act transparently and traceably, even if we need to correct our decisions.
We have internal and external data at our disposal and can make plans and decisions based on goals and results. We make decisions reasonably, based on adequate data. In our daily business, we keep our eyes on our figures and KPIs. We’re pleased about progress, we point out deviations immediately, and take considered actions.

Move fast - get (sh)it done Move fast - get (sh)it done

The question, “How can we do this faster?” is in our DNA. Speed is critical if we want to stay one step ahead of the competition. We’re quick and bold – but never rash or hasty.
Action makes the difference. To increase our speed, we get going. However, we proceed with caution and take acceptable risks into consideration. We weigh them against opportunities and benefits. In this framework, we decide independently and entrepreneurially. We question our drive for perfection with a view to needs and goal achievement. We concentrate on the tasks that are crucial for reaching our objectives.

Role model at all times Role model at all times

One “Us” is stronger than many “I”s. Treating each other with respect is part of our responsibility and enormously valuable – for us, our ecosystem, and a better life. Our daily actions show that we take this commitment seriously. We always lead by example.
Being a role model means setting an example. Every day, we act guided by our common goals – reliably and based on our values. Whether in the team, with internal and external clients, or with partners: We have a clear sense of direction and act consistently. When we converse with someone, we treat them openly and as equals, listen to them, and take their concerns and positions seriously. We actively ask for feedback and give constructive feedback ourselves.

Think customer first Think customer first

We are successful when we inspire our internal and external customers with our services every day. We achieve this by also thinking, acting and working together internally in a customer and performance-oriented manner - and by measuring our results. Whether we’re talking about our internal or external customers: They are our focus. Our products and services should meet their needs, satisfy them, and, ideally, inspire them. We aim to do this every day.
Internally, we make sure we find the best solution together and collaborate to implement it purposefully and successfully. We discuss our goals with a view to requirements, always keeping an eye on feasibility, economy, and sustainability.