Lights, camera, action! At Kaufland e-commerce, we employ innovative approaches to make the application process as transparent and efficient as possible. A central component of this is our video interview process, which gives you the opportunity to introduce yourself in a comfortable and time-flexible manner.
1. What is the video interview?
At Kaufland e-commerce, we place a lot of importance on transparency and trust in our application process. Following your successful application, and depending on the position applied for, you may be invited to take part in a pre-recorded video interview. This step helps us to get to know you a little better before the actual interview as well as giving us a first impression of your personality and skills.
You’ll be asked three questions and can answer them in an environment that’s most comfortable for you – such as right from your sofa, using your computer or phone. The video interview is pre-recorded, which allows you to choose a time that suits you best, whether that’s with your morning coffee or in the evening after work.
To help us achieve this, we use Cammio, an easy-to-use tool that allows for a smooth recording process. Cammio works on both phones and laptops, giving you full flexibility. You’ll also gain insights into our company with our HR team also introducing themselves via video.

Whether or not you need to submit a video interview will depend on the position you’re applying for. In general, most positions will require a video interview.
2. The advantages of a video interview
Our video interview process offers numerous advantages:
- Flexibility and time saving:
Our video interview gives you a maximum amount of flexibility, letting you record your answers at any time and at a location of your own choice. It doesn’t matter if you’re on holiday or there’s a time difference, you’ll still be able to conduct the video interview within 4 days wherever you are or after you get back. What’s more, you’ll also save time as no appointments need to be scheduled and the overall application process is much quicker.
- Repeat option:
If you’re not happy with one of your answers, you have the possibility of re-recording each response to a question up to three times. This takes the pressure off for you to get your video right on the first try and gives you two more chances at formulating your ideal answer – no need for perfectionism here! 😉
- Device compatibility and easy use:
The tool is fully accessible on both computers and phones, which makes it particularly user-friendly. To make getting started easier, you can even record a test video to help familiarise yourself with the tool.
- Better basis for decision-making:
The pre-recorded video provides us with a more comprehensive basis for decision-making. Your videos can be viewed by various potential colleagues, so that not only recruiters but also the relevant departments can form their own impression, allowing for multiple perspectives on you as a candidate. This increases transparency and ensures that your application is assessed in the best possible way.
3. The process:
Here’s how it works:
After your application, you will receive an invitation for the video interview. The e-mail includes a video in which our HR colleagues explain the application process as well as instructions on how to take part.
Clicking the link opens a login screen where you can enter your name and e-mail address.
Before the interview begins, you will be asked to sign a declaration of consent. This step is essential for compliance with data protection and recording agreements, so please read everything carefully.
Cammio will ask you to test your camera and microphone to make sure everything is in working order.
We also recommend that you check the following:
- Is your device (laptop/desktop/tablet/smartphone) charged and ready to use? You will need a camera, a microphone and an internet connection to be able to take part.
- Do you have a stable internet connection?
- Have you closed all unnecessary applications to keep your device running smoothly?
- Are you using a modern browser (e.g. Chrome, Firefox, Safari or Edge)?
- Do you feel good in the outfit you’re wearing? (Follow our principle: Come as you are – dress exactly the way you like).
- Is the room you are in quiet and have the right lighting?
The questions will appear on the screen one after another, accompanied by information on the time available to answer and the number of attempts you have left. Take a moment to collect your thoughts so you can formulate your answer with clarity and confidence. Remember, there’s no one on the other end assessing you in real time. Take your time to prepare and stay authentic – we want to get to know the real you. After you have answered the last question, submit your interview.
At the end of the interview, you will have the opportunity to give us feedback on your experience. This feedback will not affect your application process or the outcome.

This is how the registration form of the Cammio Tool looks like.
4. Practice makes perfect: Getting prepared
Cammio lets you record a test video to familiarise yourself with the format and test your equipment. Use this opportunity to make sure everything runs smoothly before you start the actual video interview. Remember to use the link from the invitation e-mail for the real interview as the test link is for practice purposes only.
You can find the link with a step-by-step guide from Cammio here.
5. What happens after the video interview
Once you have completed your video interview, you will receive an e-mail confirming that your videos have been successfully submitted. If you do not receive a confirmation e-mail, please get in touch with Cammio support or your HR contact person.
Now it’s our turn: The HR team and responsible department will view your videos. We’ll get back to you with our feedback as soon as possible.
Feeling a little nervous? Don’t worry, that’s completely normal. Remember that pre-recorded interviews offer a unique opportunity to showcase your skills and personality without having to respond to any unexpected questions. Believe in yourself and everything will go smoothly. Good luck – you can do it! 🚀