Your work as part of the Performance Marketing team
TAILOR-MADE, EFFECTIVE AND BACKED BY DATA
TAILOR-MADE, EFFECTIVE AND BACKED BY DATA
Users of our international online marketplaces have over 45 million products to discover. The Performance Marketing team’s job is to make the most of various channels offsite to bring the right parts of this portfolio to the right people. Sound like your dream job? Learn more about what we do in Performance Marketing at Kaufland e-commerce.
The Performance Marketing team gives their all to increase traffic on our international online marketplaces and convert it into sales. Ad campaigns are performance-oriented and optimised, based on data, to hit specific target KPIs. The team puts its focus on
As you can guess from the name, performance marketing is about performance. Unlike in classic print advertising, digital performance marketing campaigns’ success can be precisely measured. Using cookie-based tracking tools, performance marketing managers are able to create detailed analyses of KPIs like impressions, click rates or conversion rates.
To work as efficiently and goal-oriented as possible, the Performance Marketing team is subdivided into several focal points:
As soon as a potential customer submits a transactional search query in Google or Bing, the team delivers the right answer in the form of an ad. This could be a shopping ad or a text ad.
Using classic banner ads and dynamic product ads on external websites and social media, the Performance Marketing team sets its sights on new customers as well as users who already have experience with Kaufland.de.
Thanks to our listings on price comparison portals, Kaufland.de’s product range also reaches the most price-conscious users.
In Performance Marketing, just as in any other team: Communication is the name of the game! With a mix of meetings and other opportunities for exchange, the team keeps its transparency, even when fully remote.
Along with the facts and figures, the Performance Marketing team also places a high value on colleagues getting on well with each other. We asked a few of the team members what makes their team so special:
As the company grows, our team is also getting larger. The exciting thing about that is that we as a team can also grow into the new tasks. Our team works together to master challenges. Everyone can participate and every opinion counts! Our regular remote tea and coffee breaks give us the time to chat on a personal level.
I think that what makes our work in performance marketing special is that we use both technical and creative skills. The many cross-functional topics are what make performance marketing such an exciting field to work in.
Have we sparked your interest? Apply today and become part of this special team.