In our “4 questions for…” series, some of our colleagues share their experiences at Kaufland e-commerce with you. Previously, Caro told us about her experiences at the company. This time we are chatting to Nora, who has just taken on a new role as Social Media Team Lead after several years with the company.
1. Nora, you’ve been part of our company for more than five years now and you’ve worked your way up to Team Lead. How did you get there?
During my Master’s degree in Management and Marketing, it was already clear to me that I wanted to aim for a career in B2C marketing after graduation. Then when I finished at the beginning of 2018, it all went really quickly! I started as an online marketing trainee at what was then real.digital. From my very first day, I was able to immerse myself in the social media sphere. I mainly looked after the Twitter account, and I set up the Pinterest channel as well as the topic of influencer marketing. The trainee period flew by and I soon became a permanent Social Media Manager. My responsibilities at this time shifted mainly to our Instagram account and later also included Facebook. What I particularly enjoyed during this period were the collaborations with many big brands from various product categories – particularly for the brick-and-mortar area of real.